It all started in 1996. As a sports science student I wanted to promote the use of Heart Rate Monitors in exercise. The business went online in 1999. In 14 years we sold HRM's to over 300,000 customers.
After a short retail back we're now back with the new online store selling ONLY Polar. We still offer impartial advice & test other heart rate monitor brands. Our aim however, is to introduce you to Polar's products as an alternative to Garmin, Fitbit, Suunto or TomTom.