In 1997 Tristan Haskins and Louise Barby discovered that there was no single source for impartial advice on heart rate monitors. If you asked the question "Which heart rate monitor is best for me?" the usual reply was "How much do you want to spend?" and not "What do you plan to use it for?" or similar.... That is why we set up www.heartratemonitor.co.uk, to give clear and impartial advice to help you choose the best HRM to suit your needs. We are also here - post sale - to help you continue to get the most from your HRM.

We have the most powerful heart rate monitor selection tools, please visit them here: heart rate monitor selection tools and comparisons . If you find these tools useful, we really want you to buy from us at BHIP Ltd.

PRICE MATCH PROCEDURE - review our price match policy here - shop online as normal at standard price - follow the links at sale completion and complete the form to obtain your refund.

Price Matching : We have a simple price matching policy. As long as the competitive site fulfils the cirteria shown here - BHIP Price Match Policy - we will match it. Please visit this price match form prior to purchase and check that you can answer "YES" to all the required criteria. When you have completed your purchase, you will be directed back to this form. Please complete it to request your price match refund. We will refund the difference within 1 working day.

Some other things to consider:

1) Do they definitely have stock and is it the latest version? BHIP updates stock availability on each item daily. If an item is out of stock, we will mark it as "Out of Stock" and provide an ETA for next stock availability.
2) Are they affiliated to and regulated by an online webtrading association? BHIP are affiliated to and regulated by SafeBuy UK and Eseal. These organisations are regulated by the online trading rules of the Dept of Trade and Industry. If we fail to deliver, you have someone to turn to. BHIP Ltd use the world's largest online secure trading system powered by WorldPay Plc (Royal Bank of Scotland) ensuring your online transactions are 100% secure.
3) Can you talk to them on the phone if you have a problem, do they know what they are talking about? Is this their specialist product? Tristan and Louise, directors of BHIP, are always available to talk to our customers. We find that 10 - 15% of our customers want post sales help / support. We get calls daily from competitors' customers asking us to help them set up their new HRM.... we can only assist our own customers. If you are buying a technical heart rate monitor then there is a good chance you may need post sales support. We can provide that.
4) Can they test the unit on-site, without having to send it back to the manufacturer, if you have a problem? BHIP have test facilities to fast-track your unit through repair / replacement. This covers most makes, but not all. For certain makes we have to follow procedure and ask you to return to manufacturer.
5) Can they help you to keep the product up to date, by providing upgrade assistance if and when necessary? BHIP can help you stay up to date.
6) Is it the best HRM for your needs? BHIP will help you make the right decision. We have over 85 models and choosing the right one at the start is very important. If you have used our online comparison tool, or spoken to us on the phone, please be considerate before asking us to price match.
7) Can you talk to a fitness professional who uses these HRM's each and every time you call them? Either of the two BHIP directors, Tristan and Louise, will always be available to talk on the phone.

Chances are the answer to a couple of these questions is "NO" - please consider the total service offered by BHIP. We hope you will choose to shop from us.

Also please read on ......

• We sell more models of heart rate monitor than anyone else in the UK. We sell more than 85 different models to suit all personal requirements and budgets.We want you to always get the heart rate monitor that best suits YOUR requirements. We have been selling heart rate monitors online since 1996 (originally as a "sole trader", then a "Partnership" now a Limited Company "BHIP Ltd". We are firmly established as the UK's NUMBER 1 source of heart rate monitors.
• We have facilities to test units for our customers, speeding up the returns process. This equipment allows us to test your HRM Heart Rate Monitor (to manufacturing calibration levels) with your chest strap. We can test units from 20 BPM to 290 BPM. Our test equipment will work with all models of pulse monitors.
  
  
  
  
  
• When your phone us on 0845 0900 192, you may ask to talk to one of the two Directors of BHIP Ltd, Tristan or Louise. We can give you personal, informed and manufacturer independent advice. This means you will get the best monitor for your needs, at the best price. Tristan and Louise are both fitness professionals with Sports Science qualifications covering most aspects of sport and fitness. We will also provide post sales technical support on all the products we sell.
• All our prices include VAT and delivery, no hidden, last minute, charges
• We supply a FREE HRM training guide with all HRM orders (sold separately for £4.00). What's the point of having a heart rate monitor if you do not know how to use it. Our FREE GUIDE helps you to set your personal heart rate levels relative to your goals. We are also availabe post sales, to our customers only, to give personal and specific advice about your training and your new HRM.
• We are approved by "E-SEAL" to sell on line. We adhere to their strict "distance selling" guidelines. There are a lot of sites selling fitness equipment who have no one to answer to if they fail to deliver. We are proud of our association with "E-SEAL", and "TRUST UK" (SAFEBUY UK), the DTI's department for online retaillers
• If the order is over £120.00, and you order before 1:30pm, you will have it the next working day, at no extra charge!
• We HOLD STOCK. We do not just order from our suppliers on demand. This means you get it quicker.
• You may see the "same product" for less on certain sites, however, please make sure they are selling the latest model, with the latest features. We have seen many companies selling XYZ product, in last years colour / specification, they don't tell you this ! Many sites use the internet as a means of selling "out of date" stock. WE DO NOT.
• If, under circumstances beyond our control, the item is out of stock, we will let you know within 1 working day, and offer you an atlernative. We are always 100% upfront and honest with all customers. We do not "keep you hanging on" for goods that we cannot get hold of.
• You do not need to "JOIN" our site to buy from us, many sites have membership only sales
• We use HRM's every day, we really know what we are selling. Everyone at heartratemonitor.co.uk can give professional and impartial advice to help you choose the best HRM that suits your needs. We are THE HRM SPECIALISTS in the UK and have been for more than 7 years.
• We are authorised to sell everything we sell, this means, if it goes wrong, you needn't worry, you are covered (within warranty)
• We ship 99.9% of products on the day of order placement (for orders placed before 1:30pm)
• We offer a 7 day no fuss money back guarantee (as long as item is unused) * see T+C's
• 30% of our trade comes from recommendations / people returning to upgrade to a newer model. That means they were happy with our service.We want you recommend us to your friends and colleagues, so we make the effort to get it right
• We can refund VAT on BFPO orders and orders sent to the Channel Islands go here for more information
• We hold over 600 HRM's in stock, each and every day.
• We are not "just another site selling HRM's", we have been selling ONLY heart rate monitors since Jan 1996
• We are only a phone call away to answer your HRM sales enquiries, 0845 0900 192
• We find that the 220 - age method of zone calculations are "OK" but generally provide "safe" limits that may not stretch relatively fit exercisers, especially older people, who the 220 - age formula gives very "conservative" HR values. The book that we give out FREE with each HRM helps you to set your personal HR limits, following a safe sub maximal exercise test, and also taking in to account your resting heart rate. We do not want you to just buy an HRM from us, we want you to buy the best HRM to suit your needs AND be able to use it!
• We also hope you may bear in mind the extra mile we go to give customers impartial advice and product information.
  
  We feel it's more than just who sells the cheapest, we offer great value for money PLUS a first rate post and pre-sales service. We hope you feel the same way, and we hope we can supply you with your next HRM.