Heart Rate Monitor UK

This is where it all started for us, selling Heart Rate Monitors online since 1996. We started this website to give the customer an informed and objective choice when buying a heart rate monitor. In 1996 we began selling ONE brand and just 4 models from a company called ProActiv. By 2013 we were selling 9 brands and 64 models, from £29.99 to £599.99. Everything from the Polar FT1 to the Suunto Ambit 2. In November 2013, Louise and Tristan decided to shut up shop. After many years of great business we just could NOT compete with the warehouses. We are maintaining this site to give you impartial shopping choice when buying a heart rate monitor online. If you click through any of the shopping links we get a small commission which helps us keep the site up to date and answering the many emails we get daily. THANK YOU for visiting.

Product Tests & Reviews

Our aim is to give you the clearest, most accurate reviews of some of the best sports watches on the market. Each month we get our hands on some of the latest and great GPS sports watches and fitness monitors. For the next 3 or 4 weeks we test those products and then we pop the review on the website. Although we’ve been around for a long time, we are still in the process of building our own tests, so please bear with us. If you are new to HRM training then please take a minute to review of FAQ section and also our sample of recommended HRM Training Guides.


Listening to your body is one thing, understanding what it is telling you is an altogether different story. Polar helps you get under the skin of your training. Polar put it down to a combination of expertise in sports, physiology and electronics, coupled with a deep understanding of customer needs.

It’s no surprise then that they have been leading the way in technological innovations and heart rate monitors since 1977. The best Polar HRM from the current range would have to be the M400 reviewed here

Polar Heart Rate Monitors review, tests and shop


Suunto was founded in 1936 by Tuomas Vohlonen, a Finnish orienteer and inventor of the liquid-filled field compass. Since then Suunto has been at the forefront of design and innovation for sports watches, dive computers and instruments used by adventure seekers all over the globe.

From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory. The best Suunto wrist computer from the current line up would be the Ambit3 Sport tested here

Suunto Wrist Computers - Fitness Watches


Garmin’s mission statement “to be the global leader in every market we serve, and our products will be sought after for their compelling design, superior quality, and best value”. We think they’ve exceeded goal. Best Value right now for triathlon is the Forerunner 910XT (some great bargains now the 920XT is out)

The Edge and Forerunner have been the MUST HAVE fitness product since the Forerunner 101 in 2003. It’s difficult to call the best all round sports watch from Garmin, but the Vivoactive gets our vote



Say TomTom to anyone you meet and they will probably think of in-car GPS navigation…. not anymore. We’ve used two of their GPS fitness watches and we have been very impressed so far. We especially LOVE the strapless heart rate monitoring from the heart rate sensors on the back of these watches.

The best watch for the all rounder has to be the MultiSport Cardio with built-in GPS and HRM. If you want chest strap freedom then it has to be TomTom, Mio or Epson

TomTom GPS heart rate monitors - fitness watches


When you’ve been involved with heart rate monitors as long as we have there is one thing that everyone has been asking for since pretty much the day we started…  STRAPLESS and CONTINUOUS heart rate monitoring. For decades you have had to chose between ON DEMAND heart rate, touching sensors to get a reading or CONTINUOUS with a CHEST STRAP

Thanks to Liz Dickinson and her team at MIO we now have CONTINUOUS heart rate monitoring directly off the wrist with optical sensors on the back of the watches. BRILLIANT !

Mio heart rate monitors - NO chest strap required


Wahoo Fitness burst on to the scene a couple of years ago and have blazed a trail of innovation ever since. They are world leaders in the design and manufacture of heart rate, pedal cadence, power and bike speed sensors compatible with hundreds of iPhone APPS.

Utilising Bluetooth Low Energy and ANT+ open platform protocols they are the choice of cessories for innovative APP developers

Wahoo Fitness iPhone products reviewed, tested and sold online


Epson… printers? Yes, but they were also have an excellent range of fitness monitor watches with continuous heart rate sensing. Using a similar technology to TomTom, Epson have thrown away the chest strap and integrated new strapless heart rate monitoring in to their range of watches. Epson have been very brave joining this party with world leaders like Garmin and Polar and other newcomers such as TomTom. Please take a look at these new products from before following the herd.



Timex have been one of our favourite brands since we started selling their range back in 2004. Timex have been innovators in the field of GPS and Heart Rate Monitors for over a decade now. They were the first company to have a truly digital transmission from the heart rate strap to the watch – to cut out interference.

Timex have some of the sleekest GPS running watches on the market with their new Move X20. This is a new range, so please visit if you’ve not looked at Ironman watches for a while

Timex Ironman Watch reviews


About This Site is a website dedicated to showcasing the leading products from the top brands for heart rate monitors and GPS fitness products. Although we no longer sell direct, you can buy online from our recommended partners assuring you the best prices and quality of service

A Brief History…

This website has been active since 1996. In 1999 we started selling heart rate monitors online. For 14 years we provided HRM's from all key brands like Polar, Garmin, CardioSport, Suunto and Wahoo Fitness to over 300,000 customers.

Get in Touch

  • Address:
    7 Lincoln Square
    PE36 6DW